Jacopo

Rinaldi

Roma, Milano, 1988

Abrasfera n.1 | 2015

Abrasfera n.1, 2015


A detail taken from a Pirelli ad dated 1920 becomes a corporate watermark. This watermark shows two arms in the act of holding and erasing a third one, using a Pirelli eraser. The original picture of the ad is from a drawing by Luigi Daniele Crespi in which the colonial collective imagination of the African population is used for the promotion of a national industry product.

Abrasfera n.1, 2015
Courtesy: the artist


A detail taken from a Pirelli ad dated 1920 becomes a corporate watermark. This watermark shows two arms in the act of holding and erasing a third one, using a Pirelli eraser. The original picture of the ad is from a drawing by Luigi Daniele Crespi in which the colonial collective imagination of the African population is used for the promotion of a national industry product.

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