Adrian

Paci

Milano, 1969

Happy Birthday from TV Shkodra | 2003

Happy Birthday from TV Shkodra, 2003
(Video installation with 4 channels)
Courtesy: kaufmann repetto, Milan

"Happy Birthday from Shkodra TV1 è un intervento in una delle trasmissioni più kitch trasmesse da uno dei tanti emittenti privati nella città di Scutari.Durante la trasmissione vengono trasmessi messaggi privati di persone che mandano ai loro cari gli auguri di buon compleanno acompagnati da foto e montati dentro videoclip di musiche popfolk. Il mio progetto consiste nell'aver chiesto ad alcune famiglie di Scutari di "adottare" cinque giovani artisti internazionali per i propri auguri di buon compleanno su TV Shkodra. In questo modo, grazie alla trasmissione di questi auguri, il pubblico televisivo vedrà sulle tv locali le opere d'arte di alcuni artisti internazionali che prenderanno parte al loro momento di felicità. I confini tra privato e pubblico, "alta" e "bassa" cultura, centro e periferia si mischiano con il semplice gesto di un augurio di buon compleanno su TV Shkodra



 

 

The end of communism in Albania was accompanied with the end of the centralised media control by the state. Thus, a lot of private, local and quite amateur televisions began their activity and most of them survive in strange ways, one of which is a special programme, where they offer space and time for private greetings or announcements to people from the city towards a fee. So you can ask to greet a friend of yours or a relative for his birthday, or whatsoever reason, by sending some pictures and asking for the transmission of a favourite song. Of course after you have paid, the TV transmits your greeting (song) accompanying it with the pictures you sent. My project consists of asking some families from Shkodra to "adopt" five international young artists, sending for their birthday a greeting in TV Shkodra with the pictures of their art works. This way, thanks to the transmission of these greetings, the people will see in their local TV the art works of some international artists and will take part in their moment of happiness. The borders between private and public, "high" and "low" culture, centre and periphery, are though remixed with the simple gesture of a birthday greeting in TV Shkodra, and art becomes a way for a joyful communication between people.

Happy Birthday from TV Shkodra, 2003
(Video installation with 4 channels)
Courtesy: kaufmann repetto, Milan


Happy Birthday from TV Shkodra, 2003
(Video installation with 4 channels)
Courtesy: kaufmann repetto, Milan


Happy Birthday from TV Shkodra, 2003
(Video installation with 4 channels)
Courtesy: kaufmann repetto, Milan


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